Abercrombie & Fitch made and introduced abercrombie in 1997 with 9 stores. The purpose was to pursue and attract a younger audience to the American Abercrombie brand. The brand name of the concept took the same style and font of its parent, but with a navy color. The abbreviation from the root name "Abercrombie & Fitch" to "abercrombie" with lowercase letters was really intended to provide a children's image. The store sample prototype was as the A&F one, but with variations also focused and intended to appeal to the younger people. Early abercrombie models also included Ronnie Smith, Christina Akatsuka, Cassie Ventura, Lindsay Lohan and Christian Valentin.

Abercrombie kids shops and stores are made and designed to give off a "classic cool" effect. They are made as "canoe stores," displaying a similar floor style and layout as Abercrombie & Fitch's the retail space is divided into many rooms. However, the kids' prototype does bear some differences. It has no distinct louvers to cover the windows, has brighter lighting, is much smaller in retail space, blasts electronic pop music and dance music from young artists, and displays marketing images and pictures with young models resembling those at A&F. The signature patented fragrance, Phelps, is sprayed store-wide. As of 2010, abercrombie making money and operates a total of 181 stores in the United States. abercrombie kids opened its 1st Canadian store on August 21, 2008 at Sherway Gardens in Toronto, Ontario. And another abercrombie kids store shops opened at Toronto Eaton Centre in Toronto, Ontario around the end of Novr. As of February 2011, there are shops and stores in every state except for Delaware, Alaska, Maine, and Mississippi.

Company executive's experts say its new international stores will mirror those found in North America. International customers and shoppers can expect to browse in open spaces with bright lighting and hear loud electronic dance sounds and pop music from young artists. In addition, all abercrombie kid's stores feel and smell like the retailer's signature fragrance as it is sprayed storewide.

Abercrombie Kids is a well known international brand that specializes in nice and cool, contemporary apparel for teens. At their retail outlets, consumers will find the largest selection of clothing, items and gear for young girls and boys. Mix and match designs and colors of cute tee shirts, shorts, denims, shirts, cargos, footwear, hoodies, caps and a host of accessories to make and create a new look for a young kid. All the garments are made from high best and quality cotton and are comfortable and very durable. Abercrombie Kids store truly takes kids fashion to the next level.

Abercrombie kids is an offshoot of Abercrombie & Fitch Co. The kids' line features nicely designed similar to those offered to older adults and teens by its parent company, but in smaller sizes and at much more affordable prices. Abercrombie kid's collection is made and designed for fun-loving, energetic children who embrace the all-American way or lifestyle.